The Goody’s Headache Powder Story:
An Unstoppable History.

Historically speaking, it all started when a Winston-Salem pharmacist, Martin "Goody" Goodman, formulated Goody’s Headache Powders. The year was 1932, and at that time, almost every pharmacist had their own headache formula. Goody’s became a leader in the highly competitive field thanks to the marketing genius of A.Thad Lewallen, Sr., who purchased the Goody’s formula and trademark in 1936. Lewallen’s marketing strategy was based on his belief that "the best form of advertising is sampling."

He knew that headache powders had been used by factory workers for years to relieve their headaches. To create loyal customers, he and his family would faithfully hand out samples of Goody’s to southern factory workers at shift changes. This created a dedicated following, and soon demand outpaced production. In 1941, a modernized production facility and an increased sales force, using the same sampling techniques, went to work introducing Goody’s Headache Powders throughout the Southeast.As the product had become known throughout the South for its legendary speed of relief, Goody’s took the logical step of becoming one of the first non-automotive sponsors of NASCAR in 1977. This led to Richard Petty, the undisputed "King" of NASCAR, becoming the company’s official spokesperson.

Through the years, we’ve introduced Body Pain Formula, Goody’s PM and Goody’s Cool Orange, and thousands of people have discovered that Goody’s isn’t just for fast relief of headaches anymore. The legend of Goody’s Powders has continued to grow over the years and today, you can get Goody’s even if you’re stuck in Seattle, right here on our Online Goody’s Store.