Richard Petty, known as "The King” is a legend and crowd favorite, Richard’s been the Goody's® spokesman since 1977 – the same year Goody’s became one of the first non-automotive sponsors of NASCAR. Of course, Richard had our fast-acting Goody's® in his pocket long before that. We couldn’t be prouder of our 40 year relationship with Richard Petty.
DALE EARNHARDT, JR.
In 2013, “The King” teamed up with Dale Earnhardt, Jr., one of the most popular figures in sports, to take the tradition of Goody’s to a new generation of fans. Racing is in Dale’s blood, making him the perfect partner to help communicate the Speed of Powder. There’s fast, and then there’s Goody’s fast®.